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The Scion XP The New Vehicle in Toyota Lineup
By Performance Guru | August 3, 2009
Toyota’s Scion lineup has been wildly successful, and with the ongoing enlargement of the brand Toyota plans on releasing a new automobile dubbed the Scion xP–the letter ‘P’ for pickup of course! And, like all of Scion’s other products, the vehicle will appeal to the formerly ignored Generation Y crowd looking for a hip, urban auto.
The Scion van is not like your classic entry-level pickup and is modeled after the Fuse idea auto. The xP sports many modern and urban styling features similar to it’s Scion counterparts as well as some new and inventive features. Some of the jazzy features include a tailgate that unfolds into a seat for 2, rear unfolding speakers, and a drink cooler in the rear center console. Sketches of the auto exemplify an “urban-esque” pickup with, aggressive styling features, a low and tall body profile, and even a hood scoop. The engine specs are quite conservative for the truck–a 161 horsepower, 2.4 cylinder engine is under the hood, which should provide reasonable fuel economy for an entry level pickup.
According to pickuptruck.com, the MSRP starting price of the xP is estimated at around $12,000 which is considerably cheap for the features, options, and styling the coupe sports. Most researchers are predicting that the xP should do quite well in the entry-level pickup segment as the only “real” rival is the Ford Ranger–a little pickup that hasn’t seen any enhancements for quite a few years now. Another benefit for Toyota, is that once they hook some of the younger buyers with the xP, they can than transition them to their “more mature” Toyota Tundra. This will enable them to keep long, satisfied buyers coming back for more.
The Scion xP is booked to be released in 2010. It wouldn’t be a surprise to me if the vehicle outsold the Ford Ranger, and helped Toyota to further increase their market over it’s “Big 3″ rivals. The test of time will tell, and consumer response will shortly unfold after the 2010 mark is shortly reached.
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