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Nissan Versa Vs Toyota Yaris
By Performance Guru | August 21, 2009
Toyota’s Scion brand has been a runaway hit for the Japanese automaker ever since being launched in 2003. Designed to appeal to Generation “Y” buyers, the automobiles are preferred, edgy – some people might say hideous – and have given Toyota a vital toehold with young buyers. GM, Ford, and Chrysler are getting ready to reply to Scion, but in other ways. GM is intending to import more cars from its Daewoo subsidiary while Ford and Chrysler are anticipated to build all new Scion fighting autos in Mexico, excellent news for motorists looking for reasonable and quality vehicles. Let’s take a look at what’s coming down the pike.
For the record, Scion isn’t the sole car made for the Generation Y crowd. Honda’s Component and shortly to be released Fit subcompact are Scion competitors while the Chevy Cobalt, Dodge Caliper, and Saturn ION are also directed toward young drivers. With that having been said, Dodge [Chrysler] and Ford must respond and it appears that both automakers will be fielding Scion fighters within the next two years.
The Dodge Hornet
Lo and behold, Dodge is nearing the finalization of its plans to build the Dodge Hornet. According to industry sources including Edmunds, the Wasp will be based on the VW Polo, a subcompact automobile built by Volkswagen and preferred in the European market. This deal is fantastic as Volkswagen and Mercedes [a DaimlerChrysler division, as is Dodge] compete fiercely, particularly in Europe. VW has a plant in Mexico that likely will produce the Hornet as the Firm has excess capacity and the price tag advantage that no American manufacturing plant can offer. For its part, VW gets to sell rebadged versions of the Dodge Caravan minivan.
If based on the Polo, the Hornet is anticipated to use the Polo’s 1.6L engine and be coupled with a VW transmission. Beyond that, look for the automobile to be closer in appearance to the Scion xA design, sport a five door hot hatch design, and seat five passengers. Currently, the xA sells for just over $13,000, so expect the Dodge to challenge at or below the Scion price.
The Ford Bronco
Don’t expect Ford to sit back and watch from the sidelines as the market trends toward more Scion-like automobiles. In 2004 an idea Ford Bronco, taking styling cues from the 1966 Bronco truck, made its appearance at auto shows. Now, Ford would appear good to go ahead with the Bronco which will be built in Mexico.
Featuring a boxy design, the Bronco will be similar in design to the xB and to the Hornet and will probably be built on the current Fiesta platform to hold costs down. Indeed, Ford is hoping that a budget Bronco will sell for under $10,000 as it battles cheap imports expected from China as well as other Generation “Y” vehicles on the market.
Yes, the car wars never end and more battles are sure to ensue. Both Nissan with its Versa and a tiny Toyota by the name of Yaris will soon be released and competing on the market before the Hornet and Bronco arrive in 2008 as 2009 models.
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